i'm a security engineer who accidentally ended up in marketing. here's what's broken that nobody in marketing sees.

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i spent years building security infrastructure. hardware security tools at apple, a GPU fuzzing engine at microsoft that found real vulnerabilities, then helped build privacy-preserving systems at a startup by a berkeley professor. i understood security operations centers, threat detection, incident response, the whole thing. then i started a company and had to learn marketing. and honestly the thing that shocked me most was how little rigor exists in how companies handle their most valuable data: leads. in security you would never let incoming data hit your production system without validation. every input gets sanitized, checked against known patterns, verified before anyone touches it. but in marketing? someone fills out a demo form and that data goes straight into your CRM with zero verification. your SDR picks it up and starts working it like it's real. nobody checks if the email is valid, if the company exists, if the person is even in your ICP. we looked at this across hundre...