"We found that 34% of a SaaS company’s growth budget was driving negative LTV" from Reddit r/saas, ranked #5. By AlinaHalak, 1 score, 0 comments. Data from Daily Trends.
We found that 34% of a SaaS company’s growth budget was driving negative LTV
- Rank
- 5
- Subreddit
- r/saas
- Author
- AlinaHalak
- Score
- 1
- Comments
- 0
- Posted
- 3/25/2026, 12:02:06 AM
- Snapshot
- 3/25/2026, 12:00:00 AM
Links
Content
Worked with a B2B SaaS (\~$3.8M ARR) that was scaling acquisition but not seeing corresponding revenue growth. Top-line looked fine: – MRR growing slowly – CAC \~ $140 – steady pipeline BUT… payback periods were increasing and churn wasn’t improving. We rebuilt their analytics layer from raw data (Stripe + HubSpot + product events). Instead of relying on blended metrics, we broke everything down into cohorts: – acquisition source × onboarding behavior × plan type – tracked LTV at cohort level (not averages) – reconstructed attribution beyond last-touch Using Python (pandas, numpy, some custom modeling), we: – cleaned \~20% inconsistent/missing tracking data – aligned revenue + product usage + acquisition timelines – ran regression to identify variables impacting retention and expansion What surfaced: \~34% of acquisition spend was bringing in users with LTV < CAC (these users churned within 2–3 billing cycles) Meanwhile: \~18% of channels/cohorts were driving \~61% ...